News &
Perspectives

What Brands Need to Know in 2026
A playbook for turning innovation into enterprise value.

Where CRM Is Headed in 2026
In our latest report, we delve into how CRM is evolving into a more connected system for growth.

CES 2026: When Innovation Gets Real
After years of demos and promises, CES delivered tech that’s ready to deploy right now.

What Brands Get Wrong About Small Town America
Millions are trading cities for small towns. The brands that follow could unlock the next era of loyalty and cultural relevance.

Social Commerce Series: It’s Time to Get Serious
Here’s how to start building your 2026 social commerce roadmap.

Gen Alpha Is Rewriting the Rules of Beauty
Our research reveals how Gen Alpha is driving routines, reshaping norms, and challenging brands to keep up.

When AI Becomes the Holiday Gatekeeper
If your brand isn’t visible to AI agents, you’re already missing demand you won’t see in your dashboards.

The Connected Advantage: 2025 Holiday CRM Trends
How connected CRM helps brands cut through noise, capture pivotal moments, and turn a fragmented holiday season into a unified growth opportunity.

The Fragile Nature of Loyalty
Our new study reveals what really fuels lasting connections—and how brands can evolve their loyalty strategies for a market defined by constant choice.

Razorfish Uncovers "The Fragile Nature of Loyalty” In New Study
The report reveals how brands can build loyalty that is practical and enduring

The Future of CRM: Five Insights from Braze Forge 2025
How leading brands are moving from campaigns to moments, and from operators to orchestrators.

Razorfish Welcomes Brian Carley as Chief Creative Officer
Carley returns to the agency, ushering in the next era of creative leadership