MenoMiss: The $200 Billion Menopause Opportunity Marketers Ignore
Razorfish Webinar
Posted
Menopause will affect 51% of the population, but it has remained largely overlooked by brands, leaving approximately $200 billion on the table. From health care, beauty, and fashion to corporate America, society has ignored and silenced this critical life stage and a segment of the population that controls over $15 trillion in spending power.
As the conversation around this stigmatized topic finally picks up, it begs the questions:
- Why is menopause so stigmatized and underserved when it is a natural life stage impacting 42 million women in the U.S., with 6,000 reaching menopause every day?
- Why do we lack specialized products and solutions in beauty, fashion, diet, exercise and travel for a time in a woman’s life that can last up to 10 years and costs women $24.4 billion annually in related medical costs?
- How can connecting with perimenopausal and menopausal women improve a brand’s bottom line?
Our research and webinar answer these questions and more to help brands understand the needs and preferences of this underrepresented group and how to fulfill their needs, positively impact their lives and increase your brand’s bottom line.
