Unlocking insights to achieve better outcomes
The Razorfish Customer Intelligence Platform (CIP)
In today’s fast-evolving world, we believe language is the new UI. For the first time, we can truly talk to machines in our own words, rather than through drop-down menus or code. This marks a profound shift in how we interact with technology and opens up entirely new expressions of creativity.
Introducing the Razorfish Conversational Intelligence Platform (CIP), a hub for prototyping, developing and hosting custom generative AI-driven conversational experiences for brands at scale. By combining diverse data sources — from market research to partner APIs — conversational experiences can guide consumers throughout their brand journey, offering engagement opportunities and helping them find the precise information they need.
The CIP makes it possible to respond quickly with innovative digital products and services that solve business challenges. From building websites on the fly around user queries to interactive data dashboards, we’re pioneering the future of digital experiences.
The CIP has created custom agents modeled after character personas that reflect brands’ target audiences. Our Razorfish SEED (Synthetic Environment for Engagement and Dialogue) product serves as a virtual focus group of custom persona chatbots that can respond to questions in a conversational format. We then analyze the perspectives from these AI-generated versions of hard-to-reach audiences to better inform brand strategies for real-world experiences.
Identifying early signals to shape what comes next
Razorfish Seismic
In a culture that’s constantly in motion, we believe early insight is the real edge. For the first time, it’s possible to read emerging signals—shifts in taste, behavior, and values—long before they surface as trends. This represents a meaningful change in how culture is interpreted and unlocks new ways to influence what comes next.
Introducing Razorfish Seismic, a proprietary, real-time analysis tool built on custom Razorfish architecture. Leveraging proprietary data, partner data, and best-in-class industry insights, Razorfish Seismic is the first tool to unite news, social, podcasts, and longform creator ecosystems like Substack into one predictive cultural model, helping brands understand and engage timely trends faster.
With the ability to track the velocity and significance of each noteworthy moment, Razorfish Seismic provides brands with deeper depth and earlier discovery. Highly customizable across specific categories, contexts, and needs, our tool maps topics as they gain attention and delivers insight to locate early “seismic” activity where new discourse is beginning, and where “aftershocks” will resonate.
Providing an advanced look ahead at which themes could become mainstream, Razorfish Seismic also directly complements the Razorfish Creator Colab and its in-house creators, who operate in real-time to deliver relevant creator content for our clients.
And it doesn't end there
We offer a suite of supporting services to amplify a brand’s ability to achieve better outcomes, prioritizing brand and consumer safety and governance. These include:
- Innovation Incubator: A space for piloting and proving AI concepts.
- Custom Agent Creation & Management: Developing, hosting and deploying AI applications tailored to brands.
- Data Insights & Management: Helping brands maximize their AI experiences through data-powered creative testing, data tagging, governance and more.
- Strategic Consultative Services: Helping brands discover the possibilities to drive change within their organization.
An approach to AI that delivers real benefits for brands
The Razorfish Beta Lab is creating wholly new models for solving real marketing challenges. Whether you're looking to scale creative production, enhance consumer engagement, create memorable experiences or invent entirely new business opportunities, our suite of AI tools is designed to help you achieve what wasn’t previously possible.
Together, the Razorfish Beta Lab’s offerings invent the future for brands.
