Marriott Bonvoy Levels Up Their Loyalty Program
What happens when you connect one of the world’s largest loyalty programs with one of the world’s biggest games?
Truck owners are a different breed—dependable, rugged and loyal to their gas-powered rides. So how do you convince them to make the leap into the world of electric vehicles? Enter the Ram REV, designed by Ram Trucks to turn “never, no thanks” into “wait, what’s this now?”
For a group of drivers this devoted, designing the truck was only half the battle. Winning hearts, minds and trust was going to be just as difficult—so we needed a campaign as groundbreaking as the vehicle itself. Ram Revolution had to change the way traditional drivers think about EVs. Big ask.
We knew we had to go big, so we launched Ram Revolution with a multi-phase campaign designed to punch through the brick wall of skepticism.
We also built a community of Ram Revolution Insiders, a group of enthusiasts who wanted to be part of this journey—with exclusive content, updates and a backstage pass to the future of Ram Trucks.
Everything went great. No electricity pun needed. You’re welcome.
That’s a whole lot of eyeballs. Basically all of Italy, but from all over.
What happens when you connect one of the world’s largest loyalty programs with one of the world’s biggest games?
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