Razorfish Promotes Lisa Zandy to Top West Region Post

Digital marketing agency Razorfish has bolstered its west region business by elevating Lisa Zandy to EVP, managing director and west business lead. Alongside the agency’s three other regional business leads, Zandy will be accountable for the agency’s growth and client relationships in her geography, which includes Razorfish’s presence in Seattle, San Luis Obispo, San Francisco and Los Angeles.

Based in LA, Zandy has been innovating digital experiences and brand ecosystems for leading clients such as Samsung, AT&T and Sherwin-Williams. A 17-year industry veteran, Zandy’s career includes experience at Publicis Groupe agencies, including a previous stint at Razorfish, Rosetta and Sapient. She returned to Razorfish in 2021 after serving as executive client partner and LA office lead for Critical Mass. Since her return, she has served on the Samsung account focusing on platform commerce strategy.

Josh Campo, CEO of Razorfish, commented: “Lisa is driven to foster innovation and creativity for our clients. I’m excited to see her bring her recent experience leading complex commerce engagements to the west region of Razorfish.”

Zandy joins the Razorfish leadership team, a diverse team in which six out of the eight leaders responsible for running the Razorfish business are women. She replaces Deborah Blevins who recently left the agency to pursue other opportunities.